PrivatBank and Visa. Terminal application on iPhone

The Terminal application allows micro, small and medium-sized businesses to use a smartphone as a POS terminal. Entrepreneurs have long been waiting for it to become available on iOS devices. In autumn 2023, PrivatBank and Visa were the first in Ukraine to launch this technology on iPhones. We have become the fourth country in Europe and the seventh in the world where entrepreneurs have such an opportunity.

It was a joint advertising campaign of three brands: PrivatBank, Visa and Apple. The campaign was intended to attract the attention of those who were waiting for "Terminal" on the iPhone. But it was also necessary to prove the coolness of the technology to those entrepreneurs who were in no hurry to give up conventional terminals, cash or “banktransfer me”.

"Terminal" makes the life of entrepreneurs easier, makes them more mobile, and promotes business development. Instead of fiddling with additional equipment, you can now simply hand the customer your iPhone and accept payment.

We reached a conclusion that

this is the technology of the future that already exists today.

Just as credit cards, or money, or barter were once considered the technology of the future... And only visionary entrepreneurs who were not afraid to move forward made this know-how the norm. We dedicated the video to such pioneering entrepreneurs.

The main character is a private hairdresser who has already appreciated this benefit of civilization. And then there are his great-great-great-grand-predecessors, who were once also not afraid of the new.

One could say that both the heroes of the video, the users of the 'Terminal', and PrivatBank, along with Visa, conveyed an important message together: