Advertising campaign and identity for the educational ecosystem

Client

The network of private Kyiv schools KMDШ.

But despite this, fewer people know about the brand than we would like.

That is why КМDШ decided to update itself to talk about relevant and practical 360-education.

Answer

Refresh the educational brand: identity and advertising campaign.

Strategy

We looked at КМDШ as a brand that has grown up a long time ago. Therefore, as part of the update, we developed the descriptor “educational ecosystem”. This is a formulation that unites all existing and future products of the brand around education.

At the heart of the system is the idea of ​​giving children not only knowledge, but also inspiration to create their own future. КМDШ's mission is to create a universe of opportunities, freedom and responsibility for children, which forms a readiness for conscious choice.

Identity

We wrote down the task in the margins. The new identity should be similar to education at KMDШ: clear, modern, and convey messages quickly.

We made the logo bolder and more expressive — one that looks good in any format and immediately catches the eye.

For КМDШ, children are the most important thing. That is why they have become the center of a new visual language. Active, curious, jumping, running, passionate about reading — they have all become part of КМDШ.

Advertising campaign

Often, it is at school that children find what they are truly interested in. Someone falls in love with chemistry, someone with stagecraft, and someone realizes that writing code is their thing. At КМDШ they understand this well, so they create an environment where a child can try many different things and find their direction. Robotics, cheerleading, cooking classes, science clubs, foreign languages, and much more.

A little envious of today's children, we came up with the main idea — the future begins in КМDШ schools.

Video

The video showed the huge variety of opportunities that are available at KMSh. And the phrase "Wow, there’s so much!" became a symbol of the idea.

Image KV

At the heart of image visuals are lockers that open the worlds of children.
Everyone has their own: with different hobbies, dreams, talents and directions.


Product KV

In the food KV, we delved into the topic more. They showed what parents should pay attention to when choosing a school.

The future begins at КМDШ — and your project begins at Grape.