Tempered window

Ekipazh is one of the largest manufacturers of glass solutions for homes and offices in Ukraine. The company has decades of experience, four factories, and can produce up to 4,000 structures per shift.

In addition to the usual one, Ekipazh produces windows with tempered glass. It is 5 times stronger. It is more difficult to break or shatter, and the fragments do not fly apart, but crumble, causing less damage. All this is due to the tempering process — heating the glass to very high temperatures and rapid cooling.

Such glass is already used in shop windows, car windows, and even showers. “So why aren’t they still in Ukrainian homes?” thought the Ekipazh team and used proven technology, making it available to every home. And at the price of a regular double-glazed window in the first months of sales.

The advantages of such a window are obvious. But how to tell about them in a way that is interesting and memorable? And most importantly, so that customers trust the new product on the market.

We decided to tell the truth, because the more we learned about the product, the more votes we got “for!” for this particular window. And by our own example, together with Ekipazh, we showed what we stand for and what we prefer:

“EKIPAZH. For a tempered window.”

This became the slogan and main message of the new communication.

And why did we believe so much in the properties of tempered windows?
Yes, because we tested them right during the filming.

We wanted to show the real strength of glass so that everyone would crash into it. How to do it? Of course, conduct a crash test! With a bunch of children, balls and balloons.

For the videos, we chose the central characters — "myth busters", whose prototypes were the "crew members" themselves. They personally tested tempered glass with balls, hammers and bats before our meeting, and inspired us with the form of implementation.

“We moved to the “Ekipazh Tempering Center”, where we showed what a tempered window is really capable of — to withstand any blows of fate and not cause serious damage with fragments. Even the agency team aimed a ball directly into the glass several times, but, as you might guess, nothing happened to it. So we can confidently say: not a single window or dog ball was damaged during the filming,” recalls Olena Tyshchuk, Creative Lead of Grape.

In the end, Ekipazh received bright and dynamic videos and spectacular visuals, which
whether in the salon of windows, or on the big screen. And the agency team got a new four-legged friend right during the filming.

“A special charm to the filming process was added by the four-legged friend of our line producer — the dog Mars. I think each of our team now has a photo of him on their phone,” — Sasha Nebohatykova, the Account Manager of the agency.