0%.
Loading
Food
2023
Cheese club®
Сheese that highlights endangered species
Situation
"Kaniv 1971" — five traditional types of delicious Ukrainian cheese. It is famous for its high quality and affordable price. However, to find it out, you need to take it off the shelf and try it. But the old design was almost invisible and did not distinguish our cheese from other products in this category.
And what if every second neighbor on the shelf is imported? Accordingly, it attracts attention with price, foreignness but not with quality. Local products are crowded next to it. And it is difficult to understand who is who.
Challenge
So the day came when both "Dutch", "Myslyvskyi", and even "Priazhenyi" had to be transformed in order to attract the attention of more Ukrainian families.
And we set to work — redesign of the packaging.
Idea
So let's return to the symbol of the Kaniv District — the Kaniv Reserve, which for a century has carefully protected more than 990 species of plants and tens of thousands species of fauna. There are Red Book reptiles, hundred-year-old oaks, rare predators, and relict plants that have survived since the Ice Age.
Five communities are located within the reserve — these are small ecosystems that include all the inhabitants: plants and animals. And they became the heroes of our packaging.
What have we done
We chose the inhabitants of the Kaniv reserve, or rather the most prominent representatives of five groups, which are listed in the Red Book of Ukraine.
The grouping of yellow jugs became a symbol of “Ukrainian” cheese, water nut — of "Myslyvskyi" cheese, and thyme and wormwood were on the label of "Hollandskyi" cheese.
We styled them, inspired by the style of Ukrainian artist Mariia Prymachenko, who was also inspired by Ukrainian nature. Her work absorbed various schools of folk art, folklore, and ornamentalism. And, of course, fairy-tail naivety.
So now each package not only carries information about the brand but also tells Ukrainians about endangered species that need protection. And about the picturesque region where they settled.
Result
This is how five fairy and picturesque packages appeared — not only functional, but also social. Bold on the shelf, with an important message and the best of modern ethnic.
Like?
Check out our other projects ↓
