In 2012 the absolutely new lineup of Ultrabooks with Intel processors were launched. Intel wanted to communicate the Ultrabook's key differentiating feature - the lightness in the web and social media.
We developed media mix including: web PR, Facebook group content and Facebook application.
First time in Facebook we managed to weigh the LIKE! Literally with light Ultrabook! We created the special "Psysical to digital" off-line installation the "Ultra scales", with Facebook integration. We invited users to put their Likes physically on "Ultra scales" simply by pressing Like button. In a moment user could see his Like with his name and avatar, printed in real time and fallen on the "Ultra scales" (with Ultrabook on the other side of scales). At the result the light Ultrabook was weighed with Likes. Literally!
KIEV, 01032, UKRAINE