To fuel an activation for the May holidays and communicate the idea that processed cheese “The laughing cow” is the best snack to take on a journey.
Cowraoke activation created in cooperation with Hit FM. When traveling by car, families would sing along to their favorite hits on air and win tasty prizes. Especially for the promotion campaign, cow-traveler pillows were designed.
In 2016, the May Day celebration coincided with Easter, therefore, thousands of Ukrainians spent the holidays traveling around Ukraine. Thanks to “The laughing cow”, they had an opportunity to both get a tasty and healthy snack on the go and share their joy.
2.7 million people have seen and heard the activation.
KIEV, 01032, UKRAINE