Brand: Carpathian mineral waters
Taste that can't be shared
For the third year in a row (third, Carl!), Gonzo builds its communication around a key feature — a strong, mega-saturated, breathtaking, crazy, explosive taste.
Since communication must evolve, we could not talk directly about strong taste. More precisely, we could, but what for? And if in last year's communications we already managed to acquaint the audience with the strong taste of snacks, and then reveal its explosiveness, which works even at the level of aftertaste, this year we needed to move on.
- If you haven't seen last year's communication, take a look. And if you saw it, look again to refresh your memory.
When we enjoy something delicious, we want to enjoy it to the end. Every piece. Everyone crunches. But as is often the case, there is a last-minute request to share. And here comes the internal conflict. Because it was as if "God told me to share," but he didn't take into account that Gonzo's crazy taste would have to be shared. And this is simply impossible to do.
Even if it asks to make a monster.
Eeeven if this monster threatens to eat you.
Eeeeeeeeven if you give him a pack of snacks — this is your only chance for salvation.
STRONG TASTE, CAN'T BE SHARED WITH JUST YES!
So all you have to do is run! What we did — ran to shoot bizarre videos with hilarious characters.
And we also made short versions on 6 sec:
And for shops, we have developed pure visuals purely about taste. Yes, just to look — and immediately wanted to crunch Gonzo.
And if you're still here, look how it was happening. And it was — there is evidence.
Head of Marketing – Ella Tsybulia
Marketing Specialist – Pavlenko Nataliia
СЕО – Yurii Gladkyi
Account Director – Boiandina Olha
Account Manager – Starytska Kateryna
Creative Director – Holub Ivan
Senior Copywriter — Malyk Oleksandr
Designer — Krendelieva Vira
Digital Religion Production
Director – Valentin Minchuk
DOP – Maxim Malinovskiy
1AD – Anastasiia Soviak-Krukovska
Executive Producer – Julia Kozinskaya
Line Producer – Kolya Litvinenko
Producer Assistant – Vika Khmelnytska
Production Designer – Katherina Kubanova
Casting Director – Olya Lyubarova
Casting Assistant – Liza Tsilik
Wardrobe Stylist – Lena Ignatenka
Wardrobe Stylist Assistant – Ira Kozenko
Makeup/Hair Stylist – Maria Pilunskaya
Location Manager – Viktor Shava
Production Manager – Alexey Yemelyanov
SFX Master – Sasha Magdych
Gaffer – Liubomyr Solovey
Playback – Maksym Levchenko
Admin – Victor Karlov
Focus puller – Sergiy Sardudinov
Cam mechanic – Kirill Kashpiruk
Cam mechanic 2 – Anton Shevchuk
Sound Director – Nikita Galich
Rental – PATRIOT Rental
Post Production Producer – Tatiana Buialo
Editor – Max Grebenyuk
CC – Olga Korzhynskaya
Sound – Propeller Studios
Sounddesigner – Seva Zolotko
Post Production – Yurii Kochur