The network of Silpo comprises almost 260 stores all over the country, employs 1420 office workers, 4529 administrative and 24 882 supermarket employees.
The company already had its values defined, but most employees failed to understand what those values were about – they found it difficult to associate the rules with themselves and stick to them in their everyday life and work.
We were to develop the HR platform for internal communication – to make every Silpo’s employee understand the company’s general values and promises.
The internal communication was to be made simple and humanly, equally apprehensible by the cashier and the accountant and the office manager.
We all love Silpo for being more than mere grocery store: for Lavka Tradytsiy (“traditions shop’), Vlasnyi Import (‘personal import brand”), Liorks (fantasy creatures on the cards, animated by the custom app) ,Tsinokliuvs (“price peckers”, fantasy birds represented on the special offers), as well as the buckwheat baguette. And of course, all of these would be impossible without people working there, as whatever they do, they are super-good in it – they SUPERSEDE (“perevershuiut”).
This way we’ve developed a platform of PEREVERSHNYKY (“superseders”) – all the people who work in Silpo and make it better day by day.
Their “superseding” is what makes their Guests truly happy.
Further we’ve developed the company rules, shared by its employees and represented in the external and corporate communications – promises and values of the Perevershnyky.
The Perevershnyky promise:
The Perevershnyky value:
“Initiation to Perevershnyky” was an official launch of new internal communication, having taken place in the main office of Silpo in Kyiv.
Meet Perevershnyky in your Silpo!