Brand:  Monobank



  • The first Ukrainian online bank Monobank has developed its cool functional application. And Mono asked Grape to create a brand hero. Namely, a cat.

  • The Monobank app is a smart tool for convenient online banking. So the cat as a character should have made it more emotional.
    In developing the visual concept of the hero, we were guided by the minimalistic interface of the application. In addition, the graphics of the cat were simple, so it was easy to animate and transform the hero for other communication materials.


  • We created the legend of the QR cat, its nature, and habits:

    • confident
    • honest
    • patient
    • financial-wise
    • loves clients
    • self-ironic.

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