Brand: Visa / Privatbank
Case without annoying bills
Visa and PrivatBank are brands that do a lot. Just doing without additional words. And when you do a lot of things, you need to talk about it a lot. Therefore, often already known features, which are sometimes worth mentioning, are in line for communication.
We had to remind the audience that in "Privat 24" you can easily pay for utilities and other bills with one finger of your left hand, with a pinky toe, or even with a nose if the housing bureau turns off the heating due to non-payment, and you sit in gloves without a sensor.
When the amount of payments is only growing, we offered PrivatBank and Visa not just to communicate the ability to pay bills, because there is nothing new in this, but to give people something more. Something that will make them get their smartphones and pay for everything through "Privat 24".
- What if ...?
- If we pay people's bills for one month to brighten up their hatred for the winter heating bills?
- Then turn on heating and hot water to the maximum, please!
We decided to launch a campaign with a cashback for paying bills so that people were warm in the heart and at home. The mechanics are as simple as possible — you pay with a Visa card, and you can get up to UAH 1,500 in cashback to your account to pay utility bills for the next month. Cool? Yep!
Every month there is a period that no one likes, the moment when a mass of receipts for which you need to pay filled your mailbox.
Did you turn on the light? Pay. Took a bath? Pay. Did you browse the internet? Pay. And for TV, which only your cat or dog watched. And don't forget to help your relatives. And this is a whole bunch of the payments and problems. It's just boring.
In addition, heating and hot water bills in the winter turned us to stone at first sight. And PrivatBank and Visa are cutting them, as Perseus cut the head of Medusa Gorgon.
And we decided to show all this in our video.
We chose the location also with the reason. We wanted to show that to stack in a line to pay for bills (and such people still exist, believe us) is not great. But to pay for utilities standing in line — great! Especially when it's not the line in a bank but the coffeehouse.
The idea of key visual
Here everything is simple and clean: only the hero and the annoying bills around him.
No one queue has not stood for so long, even for a new drop from Apple.
See how it was.
Head of Marketing, HO — Victoria Gubina
Head of the Direction of payments, HO — Volodymyr Polshcha
Leading specialist in marketing and advertising of mass payments department, HO — Marina Moskalenko
Head of Marketing, Visa — Victoria Shapron
Marketing Manager, Visa — Natalia Aleinikova
Business Development Leader, Visa — Olena Lyutovich
СЕО — Yurii Gladkyi
Client Service Director — Olha Boiandina
Account Manager — Kseniia Мокіна
Creative Director — Ivan Holub
Senior Copywriter — Oleksandr Malyk
Designer — Vira Krendelieva
Director – Anastasiia Soviak-Krukovska
DOP – Maksym Malinovskiy
1st AD – Kateryna Stebnovska
Executive Producer – Zoya Soshenko
Line Producer – Alyona Dorofeeva
PA – Oleksandra Amosova
Administrator – Rustam Ivanov
Production Designer – Masha Khomiakova
Wardrobe Stylist – Olena Ignatenko
MUAH – Mariia Pilunska
Playback – Oleksandr Sofiin
Making of – Sasha Soviak-Krukovsky
Gaffer – Maksym Ruban
Sound design – POSTMODERN
VFX and Post-Production – Wizard Postproduction & Digital
Color Correction – Dima Vasylenko
Edit – Viktoriia Dvornikova
Location – RNB studio
Rental – PATRIOT Rental