In 2015, we got the right to develop campaign digital within the framework of global project Pepsi Challenge, including activation of Beats of the City.
The aim of the agency was to create engaging mechanics for the Ukrainian audience of the brand with a simple idea and a good viral potential on the basis of user-generated content.
Signals of cars during rush hours, sound of the sea lapping, hiss of a steam coffee maker – each of us hears these and many other sounds in his/her hometown. Can a speaker reproduce these sounds retaining all the details and plunging you into the atmosphere of the city?
In collaboration with the Ukrainian acoustic brand Pototskiy, we decided to create a limited series of speakers that make it possible to hear sounds of the city, as well as listen to tracks created on their basis within project Pepsi Challenge: Beats of the City.
The Pepsi acoustic system was based on the model of portable hi-fi speaker Pototskiy Junior, wooden case and two powerful loudspeakers that create conditions for impeccable sound quality, and the high-capacity battery gives the sound system up to 15 hours of battery life.
The speaker design was inspired by the very Pepsi bottle. Its coloring and logo ideally fit the wooden case of the speaker, which, by the way, contains autographs of the main inspirers of the project – The Maneken and Onuka.
The sound system was developed specifically for project Pepsi Challenge: Beats of the City, where ordinary users and professional DJs can create songs based on the sounds of their native city.
KIEV, 01032, UKRAINE